About Feedia
We started Feedia because navigating China's social media felt like learning a new language without a dictionary. So we built one — for everyone.
Our Mission
Making China's internet legible for the world
RedNote, Douyin, Bilibili — these platforms are shaping culture, commerce, and conversation for over a billion people. Yet for most of the world, they remain a mystery.
Feedia exists to change that. We translate trends, decode platform mechanics, and surface the stories that matter — so you can engage with confidence, whether you're a brand, a creator, or just someone who's curious.
We're not just observers. We're participants — living between cultures, fluent in both worlds, and genuinely excited about what's happening on China's internet right now.
2024
Founded in Los Angeles
What We Stand For
Our Values
Clarity
We cut through the noise and deliver clear, actionable knowledge about China's social media ecosystem.
Accessibility
Whether you're a brand, creator, or curious learner — Feedia is built for everyone navigating this space.
Community
We believe the best insights come from shared experiences. Our community is at the heart of everything we do.
Curiosity
China's internet moves fast. We stay curious, keep learning, and bring you the freshest perspectives.
The People Behind Feedia
Meet the Team
Tracy Cai
Founder & Lead Researcher
USC graduate with a passion for bridging Eastern and Western digital cultures. Tracy has spent years studying China's social media landscape.
Alex Chen
Content Strategist
Former digital marketing lead at a top-tier agency, Alex specializes in translating complex platform dynamics into actionable insights.
Mia Zhang
Community Manager
Mia grew up between Shanghai and Los Angeles, giving her a unique perspective on how global creators can thrive on Chinese platforms.
Ready to explore?
Dive into our guides, join the community, and start making sense of China's social media today.